What we do
We optimize your app's presence in the App Store and Google Play so the right users find you, and more of them hit "Install."
- Keyword research and ranking strategy for your category and competitors
- Title, subtitle, and description copywriting that ranks and converts
- Screenshot and preview video direction that communicates value in seconds
- A/B testing on store listing elements to improve conversion rates
- Review and rating strategy to build social proof
How it works
Most ASO agencies hand you a spreadsheet of keywords and call it a day. We treat your store listing as a product page that needs to perform.
1. Audit and research
We pull your current keyword rankings, analyze competitors in your category, and identify gaps. You get a ranked list of opportunities with estimated search volume and difficulty scores.
2. Listing optimization
We rewrite your title, subtitle, description, and keyword field (iOS) based on the research. Every change targets specific search terms while reading naturally to users. No keyword stuffing.
3. Visual optimization
Screenshots and preview videos are the biggest lever for conversion. We design screenshot sets that tell a story, highlight your strongest features, and work across device sizes. For AI-powered apps, we focus on showing the AI experience in action rather than abstract marketing claims.
4. A/B testing
Google Play has built-in listing experiments. For iOS, we use pre-post analysis and external tools. We test one variable at a time: icon, screenshots, short description, feature graphic. Each test runs until we have statistical confidence.
5. Ongoing monitoring
Rankings shift. Competitors update their listings. Algorithm changes happen. We track keyword positions, conversion rates, and download trends weekly and adjust the strategy as needed.
Why ASO matters for AI-powered apps
Apps with AI features have a specific challenge: users don't search for "AI" — they search for the problem your app solves. The gap between what your app does and how users describe it in the search bar is where most AI apps lose visibility.
We bridge that gap by:
- Mapping AI capabilities to user-language search terms
- Positioning AI features as benefits, not technology buzzwords
- Optimizing for LLM-driven recommendations (ChatGPT, Perplexity, Siri) alongside traditional store search
- Building listing content that feeds both store algorithms and AI citation systems
What you get
Every engagement includes:
- Keyword research document with rankings, volume, and priority tiers
- Optimized listing copy for App Store and Google Play
- Screenshot direction and review (design execution available as add-on)
- Monthly performance report: keyword rankings, conversion rate, download trends
- Slack channel for async communication and quick iterations
Pricing
ASO engagements start at $2K/month for a single app on one platform. Multi-app and cross-platform packages are available.
The first month includes the full audit, research, and initial optimization. Subsequent months cover A/B testing, monitoring, and iterative improvements.